Charlie McIntyre MoIEE (Member of Institute of Enterprise and Entrepreneurs)

I base my advice on 30 years’ experience in a diverse range of Industries and Professions across all market segments. I don’t do pink and fluffy but give solid, practical advice and assistance that produces results, increases sales and gross profit. I start with the mantra ‘If it is not making money stop doing it.’ I give a bigger return for everyone’s time and effort.

I have delivered tuition and advice to a broad spectrum of market segments including Professional Services, Manufacturing, IT and Telecoms, Distribution, Retail, Printing, Marketing and Media etc. on the following subjects: Sales, Telesales, Key Account Management, Field Sales, Negotiating, Presentation Skills, Confidence Building, Personal Development, Mentoring, Communication Skills, Customer Service, Management Skills, Leadership Tuition, Networking, Screening Interviews, Appraisal Techniques and Coaching Skills.

The last 8 years I have given 1:1 coaching to individuals at all levels of business and have recently completed work putting 50 SME’s through a High Growth Programme in just over two years.


Positions included:

  • Sales – as diverse as Flower Wholesalers to PM’s of a Power Station build.
  • Telesales – Cleaning, Removals, Media/Marketing, Specialist IT.
  • Key Account Management – IT, Labels, Ink Technology and Engineering Distributors.
  • Customer Service – Solicitors, Accountants, Renewable Energy Experts, Stationers and Printers.
  • Networking – Business Owners, Sales Directors and Start Up Companies.
  • Supervisors – Insurance, Solicitors and Accountancy Firms.
  • Managers – Manufacturing, Distribution, Catering, Hardware and Beverage.
  • Sales Managers – Beverage, Recruitment and Property Valuers.
  • Senior Management – Kitchen Manufacturers, Telecoms and Chemicals.
  • Directors – Beverage, Distribution, Wholesalers, Recruitment, Freight Forwarders and PS.
  • CEO’s – Mentor for Insurance, Manufacturing and Converged IT Companies.
  • Business Owners – Removals, Stationary, Printing, Property, Web Site Designers, Retailers and Engineering, Private Day Nursery.

Experienced Lecturer

I have lectured to businesses through University based schemes at both Manchester and Salford Universities on business courses for start-up companies and entrepreneurial individuals. Having had the great opportunity to get in at the start of the company’s life you can help establish if the model has a chance of survival. It also allows you to advise on where to focus first and what the cost expectations are liable to be.

Strategies for Growth

I often start with a skills appraisal of each of the individuals and an honest self-assessment with the help of some of my specialist sales tools, appraisal documents and questionnaires. This allows us to set a strategy using the likes of Orbit and SPP docs.

Using tuition in Prospecting for New Business, Structured Sales Skills, Major Account Development, Spin Selling, Consultative Selling and Challenger Sales methodology enable me to identify and increase everyone’s skill levels for growth.

Diverse Experience

I have carried out Interim Sales Management and Non-Executive Sales Director roles and getting people to understand their role in the Company and the responsibility that goes with the knowledge they have learned is very satisfying. Increase the sales, keep the gross profit level high and control costs linked with getting the senior people to manage and lead better gives the Company growth and a longevity that keeps the confidence levels high in a tough and hostile market. Diversity of experience and having made the mistakes adds credibility to the solid advice. Determination to succeed through practical methods that produce a better return and give future growth and stability is what I believe customers are looking for.

The Support you Need

I am a business ‘all-rounder’ with readily transferable skills to any sector. I am looking for opportunities to support organisations with the objective to grow a business or help to deliver a focussed business strategy where I can add value in a non-executive or advisory role.

I am not afraid to get stuck in and be the one that says ‘The King has got no clothes on’ and take a pragmatic approach to current issues.