Sales training, consultancy, and people development

Practical sales training and leadership development programmes that deliver solid return on investment.

Sales, Communication, and Leadership training

Do you or your team interact with customers?

Many of us interact with customers on a daily basis, yet we don’t feel confident talking and selling to them.

Anyone in a customer-facing role needs a range of selling and communication skills in order to build client relationships and do their job to the best of their ability. Equipping your team with skills in key account management, networking and presentation, customer service, and leadership and management is essential for business growth and your bottom line.

I deliver in-house sales training to small and large teams, both online and face to face. While I love to work with field and internal sales teams in large multi-site, multi-contact organisations, I also enjoy supporting individuals and business owners through my accessible, public training courses.

Whichever option you choose, I guarantee you’ll leave the session with a range of practical skills, relevant knowledge, and valuable materials you can use to make a difference in your role, every day.

In-person sales training and development courses

I provide face-to-face or online training programmes across the following areas:


Direct Sales

Strategy Planning




Customer Service


Personal Development

Presentation Skills

Networking Skills


I have more than 75 training modules in my course catalogue. Pick and choose to meet your needs, or ask me to create a bespoke training programme.

Meet Charlie McIntyre

Hi, I’m Charlie, the man behind CM Services. I will teach you to sell by boosting your confidence to stand in front of a customer and communicate to achieve results.

All the practical training courses you see on this website have been created, and are delivered, by me. This means every client gets the benefit of my 35+ years in direct selling, people management, and business development strategy. As a consultant I help business owners, managing directors and senior leaders to look after their people and increase employee engagement.

I’ve supported the likes of Cowgill Holloway, Peckforton Castle, Slater Heelis, Intrinsic Technology, Shawston International, Howorth Air Technology Unipart Rail, and Flogas to achieve brilliant success. 

As one course participant said, “Everyone should go on a Charlie Mac course!”

Take a free sales team assessment

Training Services

 Whether you’re in HR, utilities, IT or professional services, come along and see what it’s like when you get selling right.


Sales Training

Build skills in key account management, customer service and outgoing telesales. Learn how to structure, plan, negotiate and close sales with confidence.

Presentation Skills

Open access and in-house training to boost confidence and communication skills in networking. Discover how to deliver winning, confident presentations, every time

Leadership & Management

Comprehensive development for leaders, from managing and motivating a team to delegating tasks, conducting appraisals, giving feedback, and managing change.

Ask me about my 10-day complete sales training programme